VISION

Generation Z, aka Gen Snoflake, the weak and sensitive ones, the ones that have a poor work ethic, the overly selfish and social media addicted generation ...

Maybe we're just massively stressed out by society's expectations? Maybe we're sick of being told what to do and what we're lacking? Maybe our so-called addiction is a silent cry for help, a desire for change. But you know what? That's their truth.
It is your choice to stop believing what they tell you. It is your choice to say no and start living your own truth.

And mine is, that I won't let society keep me small and down, so I fit into their boxes. I won't live by their expectations nor will I work hard for someone else's dream. I work and live for mine so that you can do the same. They make us forget what we're actually capable of, so we live other people's lives instead of our own.

I've been dragged through some heavy shit. And I know you've been dragged through it, or you're being dragged through it right now. And that left me with no choice but to become a firm believer of our capability to reach our highest potential through self-love, gratitude, self-acceptance, a positive mindset and high self-esteem. From this I decided to create something that would strengthen and deepen these qualities in our lives.

The outcome? The founding of a clothing brand that supports us in freeing ourselves from the expectations of others, as well as from our very own negative behaviour and thought patterns.
BE YOU - empowering streetwear, the clothing brand that supports us on our journey to free ourselves so that we can fully reach our highest potential and live as our truest versions, the way we have always been dreaming of.

With much love, because you're worth it
Yours, Marusha

~founder of BE YOU